CRM tools in 2026, compared by price
We track 17 crm tools. The list below is ordered by what it costs to start, cheapest first. Tools that cannot be put on that scale — usage-based pricing, a free tier, or a price we could not verify — come last, and each one says which case it is. The cheapest verified entry point is CiviCRM at Free.
How to choose a CRM
CRMs are priced per seat, but the seat is rarely the trap — the contact tier is. Several vendors start cheap and then price by how many contacts you store, so a growing database can cost more than a growing team. Free tiers are common and genuine, but they usually gate features like automation and reporting rather than contacts.
The other cost is switching. Data lives in custom fields, pipelines and activity history, and moving it later is a project. Before choosing, test how the tool handles your actual sales process rather than its demo pipeline. The verified starting prices below tell you what entry costs — not what year two costs.
Before you commit, check:
- Whether pricing scales by seats, contacts, or both
- What the free tier withholds: automation, reports, or integrations
- Import and export support for the data you already have
- Email and calendar integration depth, since capture effort decides whether the CRM stays current
No vendor has paid for a position on this page. Price is not quality: the cheapest tool here is not the best one for your team, it is only the cheapest. We do not publish a quality score because we do not have one we can stand behind. How we score tools.
- Pipedrive
Sales pipeline CRM for small teams.
Pipeline view is immediately understandable
From $14/user/moverified
- Salesforce
Enterprise CRM platform.
Published per-user prices across five editions
From $25/user/mo billed monthlyverified
- folk
Lightweight relationship CRM.
Feels like a contact book, not a sales system
From $30/user/mo billed monthlyverified
- NationBuilder
American software company.
From $34/moverified
- Microsoft Dynamics
Microsoft's CRM and ERP application suite for business operations.
Deep Microsoft 365 and Power Platform integration
From $65/user/moverified
- Close
CRM built around calling and email for sales teams.
Calling and email built into the CRM
Pricing not verifiednot a monthly price
- Copper
Per-seat CRM with native Google Workspace synchronization.
Google Workspace integration: Connects Gmail, Calendar, Contacts and Drive across current plans.
Subscription — amount not verifiednot a monthly price
- Dolibarr
Open source software for accounting.
Pricing not verifiednot a monthly price
- HoneyBook
Clientflow platform for independent service businesses combining leads, contracts, invoices, scheduling and built-in payment processing.
One project record can connect lead capture, communication, proposals, contracts, invoices and payment status.
Subscription plus transaction feesnot a monthly price
- HubSpot CRM
Top-tier inbound marketing and CRM.
Free for up to 2 users with no credit card and no time limit
Free tier availablenot a monthly price
- Keap
CRM, sales and marketing automation with required implementation services.
Unified contact history: Stores customer details, communications, invoices, payments and activity.
Pricing not verifiednot a monthly price
- ServiceTitan
American software company.
Pricing not verifiednot a monthly price
- Snapforce CRM
CRM with built-in telephony aimed at small sales teams.
Pricing not verifiednot a monthly price
- Zoho CRM
CRM within the wider Zoho suite.
Considerably cheaper than the market leaders
Free tier availablenot a monthly price
Head-to-head comparisons
Two crm tools side by side, on price and on the features we actually checked.
Looking to switch?
What each of these costs to replace, with the closest tools that do the same job.