Crm Tools in 2026, Compared by Price

We track 9 crm tools. The list below is ordered by what it costs to start, cheapest first. Tools that cannot be put on that scale — usage-based pricing, a free tier, or a price we could not verify — come last, and each one says which case it is.

No vendor has paid for a position on this page. Price is not quality: the cheapest tool here is not the best one for your team, it is only the cheapest. We do not publish a quality score because we do not have one we can stand behind. How we score tools.

1. 1
   Attio

   Flexible, data-driven CRM.

   Free tier available

2. 2
   Close

   CRM built around calling and email for sales teams.

   Pricing not verified

3. 3
   Copper

   CRM that lives inside Google Workspace.

   Pricing not verified

4. 4
   folk

   Lightweight relationship CRM.

   Pricing not verified

5. 5
   HubSpot CRM

   Top-tier inbound marketing and CRM.

   Free tier available

6. 6
   Keap

   CRM and marketing automation for small business.

   Pricing not verified

7. 7
   Pipedrive

   Sales pipeline CRM for small teams.

   Pricing not verified

8. 8
   Salesforce

   Enterprise CRM platform.

   Pricing not verified

9. 9
   Zoho CRM

   CRM within the wider Zoho suite.

   Free tier available